Brand Strategy Guru

Simon Middleton, the Brand Strategy Guru is a leading expert on branding and brand strategy and a prolific speaker. Simon was using a number of youtube embed players on a single page of his website. He was frustrated not only by the third party branding and advertising, but also by the limitation on the length of video he could use on his own site. He contacted StreamExchange to create his own business tv channel. Not only does the channel give him great flexibility and a leading edge on other branding consultants in the market, he can also track the media that is consumed. 

"I’ve been using video for a long time as a means to communicate my brand ideas and to demonstrate my approach, but I’ve always been restricted by using the popular free web-video services. Using a branded player from StreamExchange gives me unlimited length of programmes and an electronic programme guide – in effect giving me my own TV channel.”

Simon Middleton - Brand Strategy Guru

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