How to Build a Brand in 30 Days

Starting a new enterprise, struggling to stand-out, or reinventing your brand? Build A Brand In 30 Days will become your trusted companion.

Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world, and getting that meaning right is the most important thing you can do in business.  Once you know why you exist, you can start communicating your message to the world and winning loyal customers. 

You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.

Leading brand and communication professionals, including Fiona Ryder from StreamExchange, provide additional insight into their specific fields of expertise.

You will learn how to:

• Establish your brand values and positioning
• Get the all-important name right
• Bring your brand to life
• Turn your customers into your advocates
• Manage your PR and use your marketing budget wisely
• Inspire your staff to live the brand too
• Deal with problems when something goes wrong

Build A Brand In 30 Days will change the way you think about your business (or your charity or other organisation) for good. Even more importantly, it will change the way your customers think about it too. 

 Visit the Brand Strategy Guru Website to order your copy now